Client References for Market Research
"Simon is a highly experienced expert for qualitative market research. With his broad knowledge he is used to finding the most effective and cost efficient way to extract valuable consumer insights. I highly recommend his team for all kinds of qualitative market research projects. He particularly excels in the area of unconscious consumer behaviour - he finds new ways to make them visible and therefore enables marketeers like us to work with information traditionally hidden by consumers. A real pro in that area!"
"I hired Simon and his Team to moderate a series of discussion groups and consult on a qualitative project involving a personal care client. Simon was a delight to work with - his moderating style is extremely personable, he added great value in helping a US client understand its UK target, and he is a solid strategic/brand thinker. I felt extremely comfortable working with Simon and would certainly rely on him in the future. Thank you Simon!"
Infratest Burke (now TNS) - Chris Haxby, Board Director Consumer
"I had the pleasure of working with Simon & his Team for several years at board level in a medium sized company in London. I found him an excellent collaborator for achieving 'through-the-line' thinking, where we would combine qualitative and quantitative research techniques, notably in calibrating projective techniques to harmonise 'qual' and 'quant' research. I continued my friendship with Simon for many years, and appreciated his humour, dedication and integrity. A very solid individual, flexible to clients' needs."
"I have worked with Simon and his Team in two different capacities, the first being research and analysis to aid brand development both for their agency and for a client; the second as a coach. On both occasions Simon's work was truly excellent and in the case of my agency it had such an impact it played a major part in the growth and development of the agency. As a result I wouldn't hesitate in recommending Simon."